_{07th July, 2025}

About Us

GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. GWF’s product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products and animal feed. GWF’s business units include Tip Top, DON, Yumi's, MAURI and Jasol.

DON’s heritage goes back to the late 1800’s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
  
We take great pride in our skills, techniques and brands, which have evolved over more than a century. We’ve grown from a small family business to become one of Australia’s largest food manufacturers, now part of the GWF group.
  
DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.
  
About the role:
  
We are seeking an Assistant Brand Manager to support the Senior Brand Manager and Marketing Team in executing and driving the strategic direction of the DON brand.
  
The role will be responsible for the day to day management of non-Don branded pack design, digital activity and ROI analysis.  It will be required to work collaboratively across the sales channels, Smallgoods Business Unit and externally with our customers & agency partners.

Responsibilities:
  

• Support Senior Brand Manager on implementation of brand, communication and digital strategies
• Assist in the development and execution of a clear and cohesive brand strategy
• Assist in the development and execution of Fresh and Value-Added brand architecture
• Manage the execution of digital activity on social media
• Manage the end-to-end process for packaging development
• Collaborate with external digital partners to track and optimize brand content across social media platforms, websites, and retailer sites.
• Support the Senior Brand Manager in measuring and analysing the ROI for Above-the-Line (ATL) media campaigns
• Provide actionable insights to refine ATL strategies and improve campaign effectiveness

  
Why join us:
  
Our Purpose is to Craft food that brings out ‘the good’.
  
When you work at DON, not only will you be part of a community crafting iconic products that people love, you will also enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.
  
We also work hard to ensure the programs and benefits we offer are competitive and reflect the needs and preferences of our people. They include (among others):
  

• Flexible work arrangements
• Community partnerships and initiatives, inc. 2 volunteer days per year
• Options to purchase additional leave
• Discounted products
• Training and development programs
• Global career opportunities
• Various recognition programs and rewards, including an end of year celebration
• Health and wellness initiatives
• Study Assistance

  
  
  
About you:
  

• Bachelor’s degree in Marketing or Business
• 2-4 years experience in Brand Management in FMCG or related industry
• Experience in packaging design, digital marketing and brand strategy
• Excellent communication, project management, and organisational skills.
• Proficient in data analysis and ability to present findings in clear and concise manner
• Solid communication and presentation skills and ability to present across all business levels
• Strong business acumen
• Knowledge of packaging and product development- highly desirable

  
Applications:

To apply for this opportunity please submit your resume and cover letter by clicking on the ‘Apply' button.

At DON and George Weston Foods, we are an equal opportunity employer. We embrace inclusion and diversity and celebrate what makes us unique. We are committed to the principles of equal employment opportunity and the provision of a safe and healthy work environment. So we can get to know you in the best possible way, we're happy to adjust our recruitment process to support your accessibility needs. Please let us know your needs in providing a positive, barrier-free recruitment process via email to donpeopleandperformance@gwf.com.au
Applicants for this position may be required to undertake pre-employment screening tests including a pre-employment medical including drug and alcohol test and a security / background check which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants.
GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all of our people in our workplaces. 
Please note only shortlisted candidates will be contacted.
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