22nd January, 2026
The Opportunity:
Imagine working in Australia’s highest alpine village, where your office looks out over breathtaking snow‑capped peaks in winter and vibrant alpine landscapes in summer. If that sounds like your ideal workplace—and you have the leadership capability to guide our Visitor Experience team at Mt Hotham Alpine Resort—this could be the dream role you’ve been waiting for.
Reporting directly to the Resort General Manager, the Head of Visitor Experience will lead a customer‑focused team while developing and delivering strategic initiatives that drive growth through innovative, memorable guest experiences. A core part of this role is strengthening relationships with a diverse network of stakeholders and partners to ensure cohesive, high‑quality outcomes for the resort and its visitors.
Mt Hotham operates across two distinct seasons, White (winter) and Green (non‑winter), each with its own engagement and collaboration priorities:
- White Season: A dynamic, hands‑on environment where you’ll work closely with internal teams, external partners, businesses, and community stakeholders to ensure seamless, exceptional experiences for all visitors.
- Green Season: A period of strategic planning, creativity, and long‑term vision. You’ll collaborate extensively with tourism partners, commercial operators, land managers, and community groups to shape Mt Hotham into a thriving year‑round destination. This is your opportunity to design and activate new experiences that diversify the guest offering and strengthen strategic partnerships across the region.
Success in this role requires demonstrated leadership, strong tourism marketing knowledge, extensive project management experience, commercial acumen, and proven budget oversight. As a key member of the leadership team, you will contribute innovative ideas, champion sustainable tourism growth, and support community development—all while balancing the needs of stakeholders and considering environmental and climate impacts.
If you excel in stakeholder engagement, partnership development, relationship building, project delivery, and strategic planning, this is your chance to shape the future of one of Victoria’s premier alpine destinations.
Key Responsibilities: - Design and execute resort-specific campaigns aligned with ARV’s seasonal marketing strategy.
- Implement tourism strategies that address product gaps and create competitive advantages.
- Manage all customer interfaces including resort entry permitting and visitor information services.
- Build and evolve Mt Hotham’s consumer-facing brands to connect with target markets.
- Establish sponsorships and partnerships that elevate brand visibility and engagement.
- Lead resort-specific research and contribute to all-resorts insights to inform strategic direction.
- Provide strategic advice and reporting to the General Manager on all Visitor Experience matters.
- Manage large-scale event budgets with a focus on impact and accountability.
Qualifications and Experience: - Degree in tourism or related discipline, or equivalent knowledge, skills, and experience.
- 6+ years’ experience in destination tourism, including team leadership and operational management.
- Demonstrated experience preparing grant funding applications, both independently and collaboratively.
The successful candidate will be required to: - Have full Australian working rights.
- Hold or be willing to obtain, a Victorian Working with Children Check – Employee type
- Hold a valid Australian drivers licence (VIC preferred)
- Satisfactorily pass a police check and random drug & alcohol tests.
- Agree to an Employment Misconduct Declaration & Consent screening
Need more details? For more information including a copy of the position description please contact careers@alpineresorts.vic.gov.au
Location: Mt Hotham Alpine Resort, Victoria
Salary: $138,631 - $162,076 p/a plus superannuation (rate determined by skills, qualifications, and experience)
Start Date: March/April 2026
How to apply: Click on "Apply" and upload your resume and cover letter, detailing how you meet the key accountabilities and experience required for this role.
Close Date: Saturday, 21st February 2026
Applications will be reviewed daily so do not delay submitting your application. Shortlisted candidates will be contacted.
Who will you be working for?
Established on 1 October 2022, Alpine Resorts Victoria brings a sector-wide focus and strategic leadership to the management of Victoria’s six alpine resorts: Falls Creek, Lake Mountain, Mt Baw Baw, Mt Buller, Mt Hotham and Mt Stirling. Each resort provides a unique experience of Victoria’s beautiful and remote alpine landscapes. Together they play an important role in supporting regional communities by attracting over one million visitors a year and sustaining ten thousand jobs.
For more information, visit the website:
www.alpineresorts.vic.gov.au/
www.mthotham.com.au
Alpine Resorts Victoria is an equal opportunity employer and supports diversity and inclusion in the workplace.
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