_{10th March, 2026}

We are looking for a Digital Marketing Manager who can combine strategic marketing thinking with strong digital platform and technology capability.
This is not simply a campaign management role.
We are looking for someone who understands the full digital ecosystem — from acquisition and campaign performance through to CRM, marketing automation, website optimization and platform integrations that support a seamless customer journey.
You will lead digital strategy across one of Victoria’s most recognized education brands, supporting the marketing team to drive student engagement, enquiries and enrolments across multiple channels.
You will also play a key role in shaping how technology supports the marketing function. This includes ownership of digital platforms such as CRM, marketing automation, websites and analytics tools, ensuring systems work together to create a smooth, data-driven marketing engine.
What You’ll Be Responsible For
You will lead the planning, execution and optimization of digital marketing strategy across the organization.
Key areas include:
Digital Strategy & Campaign Leadership

• Design and deliver digital marketing strategies aligned with organizational objectives
  • Lead performance marketing across Google Ads, social advertising, email and SEO
  • Optimize digital spend through analytics, testing and performance insights
  • Drive customer acquisition, engagement and conversion across the full digital funnel

Marketing Technology & Platforms

• Manage CRM and marketing automation systems including Salesforce and Marketo
  • Ensure strong integration between marketing platforms, website systems and data sources
  • Develop reporting frameworks across MQLs, SQLs and conversion performance
  • Improve data quality and campaign tracking across systems

Website & Customer Experience

• Oversee website strategy, UX optimization and search performance
  • Use analytics and testing to improve digital experience and conversion rates
  • Ensure the website and digital channels support the full student journey

Team Leadership & Collaboration

• Lead a team of digital specialists and collaborate across the marketing function
  • Manage digital agencies and suppliers to deliver high quality outcomes
  • Work with stakeholders across the institute to deliver integrated marketing programs

You will bring together strategy, execution and technology to deliver measurable marketing performance.
Apply
If you are a digital marketing professional who enjoys combining strategy, platforms, data and leadership, we would welcome a confidential discussion.
Apply now or contact Careers in Demand Recruitment for further information.

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