This is a well-funded, award-winning New Zealand technology startup operating at the intersection of energy management, home technology, and sustainability. With $59M raised to date, a nationally distributed product, and global expansion on the horizon, the business is at an exciting inflection point - proven product, strong market traction, and now building the sales engine to match.

THE OPPORTUNITY

This is a pure top-of-funnel SDR role focused on building and activating a channel sales network. The company sells through a network of trade professionals who act as trusted advisors, recommending and installing their product to end customers.

Two other sales channels are already performing well. This channel - the trade professional network - is the most important to scale, and that's where you come in.

You'll be reporting directly to the VP of Commercial & Customer, working alongside a small team of Territory Managers who handle the in-person relationship and training side. Your job is to find, qualify, and warm up the leads that feed them.

This is a genuine build opportunity. The processes, the pitch, the playbook - you'll help shape all of it.

THE MARKET OPPORTUNITY

Massive. There are thousands of trade businesses across New Zealand, and the company currently has 250 firms trained and in the network. The opportunity is to activate as many of those as possible - then grow the trained and activated number further. This is about building a quality pool of advocates who become passionate, long-term sellers of the product.

WHAT YOU'LL DO

Day-to-day, this role is built around four core activities:

1. Outbound calling

Work through the CRM identifying and calling owner-operators. Target 15 calls per day. Your goal is to educate, handle objections, and get trade professionals excited enough to take the next step - whether that's attending a training session or making their first purchase.

2. Inbound qualification

Respond to trade professionals who have registered interest online (roughly one per day). Understand what brought them in, qualify their intent, and route them to the right next step.

3. Consumer lead follow-up

Support end customers who have submitted a request for quote online. Match them with an appropriate trade professional in the network and make sure the handoff is smooth.

4. Insights and reporting

Feed themes and learnings from your calls back into the business. Log accurately in the CRM and help the team understand what's working. Work closely with three Territory Managers in the field.

WHO THRIVES IN THIS ROLE

You'll do well here if:

- High-volume phone-based outreach energises rather than drains you

- You build rapport quickly across a wide range of people and communication styles

- You have genuine resilience - rejection doesn't derail your day, it sharpens your approach

- You ask smart questions and listen well enough to understand where someone sits and what they need

- You're comfortable working in a role that's still being built - you see that as opportunity, not ambiguity

- You're genuinely curious about energy, sustainability, and smart home technology

This probably isn't for you if:

- You need a rigid script and a defined process for every situation

- You're looking for quick wins - this channel takes patience and consistency

- You think a technical or trade background is required (it isn't - curiosity and coachability matter more)

WHY JOIN NOW

Most SDR roles hand you a script and a list. This one gives you a seat at the table while something real is being built.

- Sell something people genuinely want. Demand is real, the product is proven, and the conversations are easier because of it.

- Shape the channel from the ground up. Your fingerprints will be on the processes, the pitch, and the playbook. That kind of early influence is rare.

- Learn from people at the top of their game. You'll work directly with the VP Commercial and the exec team - not filtered through layers of management.

- Get in ahead of global expansion. The NZ market is where the playbook gets proven before an international rollout. Join now and you're part of that founding chapter.

- Work in a category with serious tailwinds. Rising energy costs, the EV wave, growing solar uptake - the macro environment is working in your favour every day.

- Do work that matters. Every trade professional you activate helps households reduce their power bills and improve their home safety. There's real-world impact behind every call.

WHAT SUCCESS LOOKS LIKE

- 15 outbound calls per day to trade professionals in the network

- Consistent flow of qualified leads handed to Territory Managers

- Growing number of active, engaged trade professionals in the channel

- Clean CRM hygiene and reliable pipeline reporting

COMPENSATION & SETUP

- Base salary + commission structure

- Work directly alongside VP of Commercial & Customer

- Small, high-trust team environment

- Full-time role

This role is managed exclusively by Apprento. All applications are handled confidentially.