_{13th November, 2024}

Job Title: Sales Development Representative (SDR) - Mid Level
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Role Overview:
The Mid-Level Sales Development Representative (SDR) is responsible for reaching out to school decision-makers and securing introductory meetings to introduce SupplyWell’s services. By setting up these meetings, the SDR helps establish SupplyWell’s presence and build strong connections with potential client schools.
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Key Responsibilities:

• Outbound Outreach: Proactively contact key school decision-makers (e.g., headteachers, school administrators) using phone, email, and social channels to introduce SupplyWell.
• Meeting Setting: Secure initial meetings with relevant school contacts, allowing SupplyWell to present its offerings in detail.
• Lead Qualification: Qualify potential clients based on predefined criteria to ensure alignment with SupplyWell’s service capabilities.
• CRM Management: Maintain accurate records in the CRM, track outreach and follow-up activities, and ensure timely communication updates.
• AE Collaboration: Partner with the Account Executive to provide insights for meetings and ensure a seamless handover.
• KPI Performance: Meet outreach goals and focus on the number of successful meetings booked with key school decision-makers.

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Qualifications:

• Experience: 1-2 years in sales development, telemarketing, or appointment-setting, ideally within education or recruitment sectors.
• Skills: Excellent verbal and written communication skills, experience with CRM tools, and proficiency in cold calling.
• Goal-Driven & Resilient: Strong motivation to meet and exceed targets, with resilience to navigate challenges and adapt outreach strategies.
• Team-Oriented: Collaborative approach, working effectively with AEs and aligning with team goals.

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Salary Banding:

• Base Salary: £25,000 - £28,000 per annum
• Commission: Performance-based, with incentives for each successfully booked meeting and additional bonuses for those that advance to further sales stages.

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Growth Path:
Promotion to Senior SDR will require:

• Consistent Performance: Meeting or exceeding targets for at least two consecutive quarters.
• Project Leadership: Successfully developing and executing a project that demonstrates potential for increased financial success. This could include new processes, business development initiatives, or innovative lead-generation strategies.

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Key Performance Indicators (KPIs):
1. Outbound Outreach Activity:

• Target: 80-100 outbound calls/emails/messages per day.
• Measure: Total daily outreach activities logged in CRM, ensuring consistent lead generation efforts.

2. Qualified Meetings Booked:

• Target: 20 qualified meetings per month with key school decision-makers.
• Measure: Number of meetings booked that align with predefined qualification criteria (e.g., decision-making authority, interest in SupplyWell’s services).

3. Pipeline Contribution:

• Target: Contribute 15-20 new qualified leads to the AE pipeline monthly.
• Measure: Number of qualified leads passed to Account Executives, tracked in CRM.

4. Follow-Up Effectiveness:

• Target: Follow up with all leads within 24-48 hours of initial contact.
• Measure: CRM documentation of follow-up activities, ensuring timely engagement with potential clients.

SupplyWell endeavour to be outstanding as a diverse and inclusive employer and are fully committed to present the best candidates for the role irrespective of background. We are keen to help our clients develop workforce representation from currently under-represented groups, including Black, Asian and Minority Ethnic (BAME) communities; Lesbian, Gay, Bi and Trans (LGBT) people and those living with physical, mental and/or sensory disability.

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