_{17th August, 2026}

Regional Sales Manager – Momase

Location:  Lae, Papua New Guinea

A leading FMCG business is seeking an accomplished Regional Sales Manager to lead sales growth, market penetration and trade execution across the Momase region.

Based in Lae, this senior commercial leadership role will oversee a team of 8 direct reports and a wider field structure of approximately 50 indirect team members.

The successful candidate will be responsible for delivering sales, volume, distribution and market-share objectives while strengthening customer relationships and improving route-to-market effectiveness across the region.

The opportunity
This is a hands-on regional leadership role for a commercially driven FMCG sales professional who can balance strategy with strong execution in market. You will lead regional sales planning, customer engagement, trade marketing activity, forecasting, sales reporting and team capability development.

You will work closely with supply chain, marketing, finance and operational stakeholders to ensure product availability, promotional execution, disciplined debtor management and consistent standards across the regional customer base.

Key responsibilities

• Develop and execute regional sales plans to achieve volume, revenue and market-share targets.
• Lead, coach and develop Area Sales Managers, Sales Representatives and support staff.
• Drive distribution expansion, outlet coverage and route-to-market optimisation across assigned territories.
• Build strong relationships with key accounts, wholesalers, retailers, distributors and other trade partners.
• Manage customer business plans, promotional activity, call cycles and trading agreements within delegated authority.
• Monitor competitor activity, pricing movements, market intelligence and regional commercial trends.
• Deliver high-quality forecasting, sales reporting, budget management and performance analysis.
• Ensure effective execution of trade marketing campaigns, product launches and in-store standards.
• Work with finance and customer teams to maintain healthy debtor performance and credit discipline.
• Promote strong safety, compliance, professionalism and continuous improvement across the regional sales operation.

The role carries full accountability for sales performance, market development, customer management, trade execution and leadership across the region.
About you You will be a proven sales leader with strong FMCG, consumer goods, distribution or trade-channel experience. You will bring commercial energy, sound judgement and the ability to lead teams across geographically dispersed markets.

To be successful, you will ideally have:

• 7–10 years’ progressive experience in FMCG sales, distribution or commercial management.
• At least 3–5 years in a sales leadership or management role.
• A demonstrated record of achieving sales, revenue and market-share targets.
• Experience managing distributors, wholesalers, retailers, key accounts and field sales teams.
• Strong capability in sales planning, forecasting, budgeting, trade marketing and route-to-market execution.
• Confidence using data and reporting to identify opportunities and improve performance.
• Excellent communication, influencing, negotiation and stakeholder-management skills.
• The resilience and adaptability to operate effectively in a changing and geographically challenging environment.
• A relevant degree in Sales, Business or a related discipline will be well regarded.

Why consider this role? This is an opportunity to take ownership of a strategically important sales region, lead a sizeable field operation and make a tangible impact on commercial growth, customer engagement and market execution.

Candidates with regional FMCG leadership experience in Papua New Guinea are encouraged to apply.

To express interest or obtain a confidential position brief, please apply via the link below or contact Global Talent Search directly.

Apply For Job