Lead strategy, drive growth, and inspire consumer loyalty in a dynamic and competitive market.
12th May, 2025
Brand Manager – FMCG | Port Moresby Based
Lead strategy, drive growth, and inspire consumer loyalty in a dynamic and competitive market.
Are you an insight-led, results-driven Brand Manager ready to make a real impact? This is your opportunity to join a high-performing FMCG marketing team and lead brand strategy and innovation across one of PNG’s most trusted consumer goods portfolios.
The Role:
We are looking for an experienced Brand Manager to develop and implement long-term brand strategies, lead campaign execution, and own the performance and evolution of multiple consumer brands. Reporting to the Marketing Manager and leading a team of 5, you will work closely with cross-functional departments, local agencies, and commercial partners to bring compelling, competitive campaigns to market.
Key Responsibilities
Develop and execute 3-year brand strategies and 24-month brand activity calendars.
Lead NPD (new product development) projects from ideation to launch, including market research and go-to-market plans.
Track brand performance, ROI, and campaign effectiveness through detailed reporting.
Manage budgets, drive brand equity, and ensure consistent brand messaging across all touchpoints.
Lead and mentor a team of marketers, ensuring alignment with business goals.
Champion consumer insights and competitive intelligence to guide brand positioning.
Work with agencies to produce ATL/BTL campaigns and digital activations.
What We Are Looking For
Bachelor's degree in Marketing, Business, or a related field.
3-5 Years in a similar role, FMCG experience is strongly preferred with proven experience in consumer insights, campaign tracking, and ROI measurement.
Strong leadership skills with the ability to guide, inspire, and grow a team.
Experience in market and consumer research.
Experience in developing, implementing and reviewing campaigns.
Experience developing / launching new brands
Solid experience in stakeholder engagement, cross-functional collaboration, and managing external agency relationships.
A commercial mindset with the ability to manage P&Ls and brand performance metrics.
Why Apply?
Be at the forefront of iconic PNG consumer brands.
High-impact leadership role with career progression to Marketing Manager for the right performer.
Attractive package plus company vehicle.
Join a fast-paced environment where innovation, collaboration, and creativity are valued.
Apply now to be considered for this exciting opportunity and shape the future of brand leadership in PNG’s FMCG industry.
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