_{21st April, 2026}

SUMMARY

The West Coast Regional Business Manager is responsible for developing the HCMA business infrastructure/distribution channels with assigned dealers. They are also responsible for delivering the agreed business objectives for his/her assigned dealers.
 
DUTIES

• Drive and support assigned dealers in the sales of all products
• Take appropriate actions on concerns and issues from dealers
• Coordinate customer activities
• Monitor, follow-up and report sub-regional market dynamics and dealer sales performance
• Work with Sales Support Admin to secure dealer competencies and motivate dealer in product sales
• Communicate to the Director of Regional Business possibilities/risks regarding discounts affecting price realization and market share in sub-region
• Work with Regional Service Managers to develop assigned dealers product support departments, and to resolve technical issues
• Support Key Account & governmental activities for assigned area
• Increase Market share for assigned dealers
• Being the commercial interface for assigned dealers
• Developing dealer profitability through strategic dealer development of assigned dealers (e.g. dealer restructuring, partnership development plan)
• Dealer forecasting accuracy/deviations and inventory pipeline management
• Managing the development, implementation and follow-up of dealer business plan
• Driving discussions concerning sales support adjustments (technical policy and/or goodwill)
• Effective implementation of dealer tools
• Contribution goals, operating expenses and customer satisfaction for assigned dealers

REQUIREMENTS

• (Minimum) Bachelors degree in marketing, finance, or management
• (Preferred) Masters degree in marketing, finance, or management
• (Minimum) 5 years practical working experience in steering a distribution network toward profitability and growth
• (Preferred) 10 years practical working experience in steering a distribution network toward profitability and growth
• Industry competence
• Business mindset
• Networking and relationship management
• Commercial knowledge
• Achievement driven and self starter
• Appropriate language skills
• Integrity
• HCMA product knowledge

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