_{09th February, 2026}

POSITION SUMMARY
Our client, a global heavy equipment manufacturer, seeks a transformative leader to oversee their largest North American market. This VP will architect regional strategy and drive market share from to 15% by 2030. True P&L authority, entrepreneurial latitude, and direct C-suite access in a high-growth market.

Direct all dealer sales, aftermarket, parts, service, and rental operations across the region. Build and scale team from 10 to 30+ people. Recruit dealers to fill  coverage gaps. Execute five-year growth plan with quarterly accountability. Inherit strongest dealer network in company's portfolio while expanding in strategic locations. 

KEY RESPONSIBILITIES

• Develop and execute regional sales and dealer development strategies
• Recruit, evaluate, and optimize dealer network to achieve market share objectives
• Build high-performing team capable of executing aggressive growth targets
• Manage major account relationships and strategic contractor partnerships
• Collaborate with executive leadership on five-year business planning

REQUIREMENTS

• 10+ years equipment industry experience; 15+ years total business leadership
• 5-7+ years senior sales leadership, dealer development, or GM role
• Track record managing $100M+ revenue with P&L accountability
• Construction equipment OEM experience preferred (Case, Bobcat, Kubota,
• Caterpillar, Volvo)
• Deep knowledge of compact equipment: CTLs, excavators, skid steers,
• telehandlers
• Proven ability building/optimizing dealer networks
• MBA preferred or equivalent strategic business experience
• Willing to relocate to Texas

ESSENTIAL TRAITS

• Entrepreneurial self-starter who thrives with autonomy and ambiguity
• Executive presence to brief C-suite; operational grit to work with dealer sales reps
• Bias toward action—test-and-learn vs. analysis paralysis
• Comfortable with high-urgency culture demanding results within 90 days
• Resilient—handles pressure, pivots when needed, takes full accountability
• Humble but confident—willing to listen while projecting conviction
• Develop and execute regional sales and dealer development strategies
• Recruit, evaluate, and optimize dealer network to achieve market share objectives
• Builds high-performing teams capable of executing aggressive growth targets
• Manage major account relationships and strategic contractor partnerships
• Collaborate with executive leadership on five-year business planning

#heavyequipment #ExecutiveLeadership #EquipmentOEM #DealerDevelopment #DealerRecruitment #ConstructionEquipment #AgEquipment #MaterialHandlingEquipment #MachineSales #AftersalesSupport #EquipmentRental #Leadership #BusinessPlanning #StrategicPlanning #FinancialManagement

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