_{25th December, 2025}

About the Company
A global FMCG company operating in household and personal care categories, with strong brand presence across international markets. The business focuses on retail fundamentals, shopper engagement, and scalable trade activation strategies powered by distributor and field execution partnerships.

About the Role
This role leads channel strategy and in-store activations that influence shopper behavior and drive measurable commercial outcomes. You will own trade promotions, merchandising guidelines, POSM strategy, and go-to-market execution for product launches and seasonal campaigns across General Trade, Modern Retail, and Independent store channels.

Key Responsibilities

• Develop channel and shopper activation strategies for General Trade, Modern Trade, and MTI (Independent retail)
• Plan and deploy global-aligned and localized trade promotions with budget ownership and ROI accountability
• Lead POSM strategy, deployment planning, and compliance tracking across retail touchpoints
• Build merchandising and planogram standards to improve visibility and shelf conversion
• Partner with sales and distributors to land 6Ps execution and retail fundamentals at scale
• Lead retail go-to-market activations for new product launches and seasonal campaigns
• Manage agencies and field activation partners to ensure strong store-level execution
• Track performance using distribution metrics, retail dashboards, and promo ROI models

Success Metrics

• Market share growth across priority channels
• Improved numeric and weighted distribution
• POSM compliance and visibility uplift in-store
• Promotion ROI and budget efficiency
• Launch execution effectiveness in retail
• Shopper conversion impact at the shelf

Requirements

• 8+ years in Trade Marketing, Shopper Marketing, or Channel Activation in FMCG or similar industries
• Strong understanding of retail channels, shopper behavior, and distributor-led execution
• Proven experience owning trade budgets, promotions, and ROI performance
• Hands-on experience with POSM planning, merchandising, and retail execution standards
• Ability to influence sales and distributor teams without direct authority
• Experience managing activation partners, agencies, and field execution teams
• Comfortable working in a fast, global-aligned, multi-channel retail environment

Apply Directly
Submit your application using the Apply Now button on this job board. Make sure your CV highlights trade activations, promotions, POSM deployment, merchandising, planogram standards, and distributor collaboration experience.

*Only shortlisted candidates will be contacted due to the high volume of applications. Thank you for your understanding.

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