_{18th August, 2025}

Our client in Vista, California is seeking a Director of Manufacturing to join their team.

This is a remote/full-time/direct hire position
Salary based on experience: $200-$225k
 
The Director of Brand Marketing is a key leadership role responsible for shaping and executing our client's brand and product portfolio strategy across all consumer and professional channels. This person will lead a high-performing brand team and act as a strategic connector between consumer insights, product innovation, omnichannel marketing, and cross-functional execution. They will drive brand positioning, portfolio planning, upper-funnel media, and creative strategy—shaping how the brand shows up in the world through compelling storytelling, product roadmaps, and go-to-market plans that fuel awareness and growth. With oversight of all marketing efforts across ecommerce, FDM, retail, and professional channels, the director will manage consumer strategy, media communications, budgets, and creative assets while supporting key sales channels such as Amazon, web, and in-store. Success in this role requires a strategic and inspirational leader who can align teams, optimize resources, elevate brand equity, and deliver measurable business impact.
 
KEY RESPONSIBILITIES
 
Brand Leadership & Strategy

• Own and evolve our client's brand strategy, purpose, and architecture to ensure distinctiveness, emotional connection, and consistency across markets and channels.
• Translate consumer insights, wellness trends, and competitive intelligence into brand strategies and GTM plans that drive awareness, engagement, and trust.
• Partner with ELT, sales, and cross-functional teams to shape the long-term brand vision and translate it into near-term execution priorities.

 
Product Portfolio Strategy

• Lead development of a portfolio-wide strategy—including hero product elevation (e.g., Ultimate Omega), rationalization, pricing tiers, innovation white space, and architecture by channel and consumer need state.
• Partner with Product Development, Innovation, and Sales to prioritize SKUs and formats for each channel (Amazon, DTC, FDM, Natural, Pro).
• Guide naming, positioning, identity, and claims strategy for new products and major refreshes.

 
Upper-Funnel Media & Campaign Development

• Own strategy and execution of upper-funnel media—including national awareness, TV/CTV, podcast, influencer, PR, out-of-home, and paid social (in collaboration with Performance Marketing team).
• Brief and oversee the strategy of breakthrough brand campaigns and creative content that drives awareness, consideration, and brand equity.
• Align media investment with campaign priorities and growth goals, managing agencies and partners to maximize effectiveness and efficiency.

 
Cross-Functional GTM Planning

• Lead cross-functional go-to-market plans across product launches, marketing campaigns, and channel-specific moments (Amazon, Retail, DTC).
• Ensure alignment between brand, sales, creative, performance marketing, and innovation teams to drive integrated execution.
• Own seasonal and annual marketing calendars in partnership with Commercial, DTC, and Retail teams.

 
Team Leadership & Budget Ownership

• Manage and grow a best-in-class brand marketing team, fostering a culture of curiosity, accountability, and creativity.
• Own brand marketing budget and allocate across media, creative, partnerships, and campaign execution with a focus on measurable return.
• Serve as a senior leader within the Marketing organization—partnering with Sales, DTC, Amazon, Creative, and Performance Marketing to deliver unified consumer experiences.
• Assure that all marketing and advertising materials for the category comply with FDA and FTC regulations.

 
POSITION QUALIFICATIONS

• 8-12+ years in brand management, portfolio strategy, or integrated marketing—ideally in CPG, wellness, supplement, or omnichannel retail environment.
• Proven ability to drive brand growth through positioning, creative strategy, portfolio strategy, and full-funnel marketing (with strong focus on upper funnel).
• Deep experience partnering with Creative, Media, and Product teams to bring big ideas to life across owned, earned, and paid.
• Strong cross-functional leadership skills—able to influence across Marketing, Sales, Product, Regulatory, and Executive teams.
• Highly analytical and financially literate; understands brand equity and how it connects to commercial outcomes.
• Passionate about purpose-led marketing and storytelling that educates, empowers, and earns consumer trust.
• Bachelor's degree required; MBA or equivalent experience preferred.

 
Applicants must be authorized to work in the U.S.

We are an equal-opportunity employer. We do not discriminate in hiring or employment against any individual based on race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws.

Apply For Job