Responsible for generating and securing lighting specifications by developing relationships across a broad sector of clients.
Location: Northern England (Field-Based)
Reporting to: Project Team Manager
A leading UK lighting manufacturer and supplier of innovative, energy-efficient
LED lighting solutions. We provide high-quality lighting products for commercial,
industrial, residential, education, healthcare, hospitality, and public sector projects.
Our focus is on delivering exceptional products, technical expertise, and customer
service while supporting the UK's transition to sustainable lighting technologies.
Role Overview
The Specification Sales Manager is responsible for generating and securing lighting
specifications by developing relationships with consulting engineers, architects, lighting
designers, M&E consultants, local authorities, developers, and key contractors directly
and through wholesaler / merchant lighting design and key account teams.
The role focuses on influencing project specifications at the design stage, ensuring
products are specified and ultimately converted into sales through our electrical
wholesale and distribution partners.
Key Responsibilities
Specification Sales
- Execute the specification sales strategy.
- Identify and secure new project opportunities across commercial, industrial,
education, healthcare, residential, hospitality, and public sector sectors.
- Promote lighting solutions to consulting engineers, architects, lighting
designers, M&E consultants, and developers through various channels.
- Work with contractors to ensure specified products are delivered and installed.
- Track projects from concept through to completion.
Business Development
- Build strong relationships with existing and prospective specification customers.
- Generate new business opportunities through networking, CPD presentations,
exhibitions, and industry events.
- Maintain a healthy pipeline of specification projects.
- Identify opportunities for cross-selling the wider product portfolio.
Project Management
- Manage multiple specification projects simultaneously.
- Liaise closely with internal technical, quotations, customer service, and sales
teams.
- Monitor project progress and specification conversion rates.
- Ensure timely follow-up on quotations and project opportunities.
Account Management
- Develop strategic relationships with key regional consultants and contractors.
- Support electrical wholesalers to maximise conversion of specified projects.
- Conduct regular customer reviews and business planning meetings.
- Provide technical guidance and product recommendations.
Market Intelligence
- Monitor competitor activity and market trends.
- Identify emerging sectors and new business opportunities.
- Provide regular market feedback to the management team.
- Report on project pipeline, forecasting, and sales activity using CRM.
Technical Support
- Deliver product presentations and CPD seminars.
- Advise customers on lighting regulations, energy efficiency, emergency lighting,
and controls.
- Work with and support internal lighting design teams where required including
carrying out site surveys, putting together detailed and complex lighting designs
and producing quotations.
- Maintain up-to-date knowledge of lighting standards and legislation.
Key Performance Indicators (KPIs)
- Specification value secured
- Specification-to-order conversion rate
- Sales growth
- CPD presentations delivered
- Project pipeline value
- CRM activity and reporting accuracy
- Gross margin achievement
- Customer retention and satisfaction
Skills & Experience
Essential
- Proven experience in specification sales within the lighting industry.
- Strong network of wholesalers lighting design and key account teams,
consultants, architects, M&E engineers, contractors, and developers.
- Excellent knowledge of LED lighting products and applications.
- Experience managing projects from specification through to completion.
- Commercial awareness with strong negotiation skills.
- Excellent presentation and communication abilities.
- Self-motivated with the ability to work independently.
- Full UK driving licence.
- Proficient in Microsoft Office and CRM systems.
Desirable
- Experience within a lighting manufacturer.
- Knowledge of lighting controls, emergency lighting, and energy-efficient
solutions.
- Understanding of Relux, Dialux, or lighting design software.
- Familiarity with Building Regulations, BS EN standards, and sustainability
initiatives.
- Experience delivering CPD presentations.
Personal Attributes
- Results-driven and commercially focused.
- Professional and confident communicator.
- Relationship builder with strong influencing skills.
- Organised and able to manage multiple priorities.
- Proactive problem solver.
- Positive, resilient, and adaptable.
- Team player with a collaborative approach.
Benefits
- Competitive base salary + uncapped bonus structure.
- Hybrid / Fully Electric company car or car allowance + mobile phone & laptop.
- Opportunity to make a measurable impact in a growing company with innovative
products.
- Support from marketing, product development and project services functions.
- Ongoing training and development; a collaborative, energetic working
environment.
- Starting holiday entitlement of 23 days plus Bank holidays increasing up to 27
days
- Private healthcare cover which includes dental and optical cashback
- Pension
- Contribution to gym membership
- Up to 3 chillax days a year
- Access to Employee Assistance Program
- Major discount on our company lighting products