_{05th January, 2026}

Sales Director - B2B (Commercial Lighting)
 
We are partnering with a well-established, growth-oriented business within the commercial lighting sector to appoint a senior B2B Sales Director.
This is a high-impact, board-adjacent leadership role with responsibility for setting and delivering the commercial sales strategy while remaining hands-on with key customers and major opportunities. The role combines strategic influence with operational leadership and is central to the organisation's next phase of growth.
The Role
The Sales Director will lead the B2B sales function across projects, managed accounts and trade, taking full ownership of revenue performance, margin delivery and team development. As a key member of the senior leadership team, you will help shape wider commercial strategy, strengthen customer relationships and drive sustainable, profitable growth.
This is an opportunity to influence not only sales outcomes, but also proposition, product direction and go-to-market strategy.
 
Key Responsibilities

• Lead, motivate and develop a multi-channel B2B sales team
• Own sales revenue, margin targets and pipeline performance
• Define and execute sector-specific sales strategies and routes to market
• Build and maintain senior-level relationships with key customers and partners
• Identify and unlock new growth opportunities within the commercial lighting sector
• Shape and evolve the B2B proposition, working closely with marketing, product and operations
• Implement robust sales reporting, KPIs and forecasting disciplines
• Ensure effective CRM adoption and data-driven decision making
• Collaborate cross-functionally to align sales demand with supply, delivery and customer experience

About You

• Significant senior sales leadership experience within commercial lighting
• Strong industry reputation and established network of contacts
• Proven track record of building and leading high-performing sales teams
• Deep product, technical and application knowledge
• Commercially astute, analytical and strategically minded
• Credible at senior stakeholder and board level
• Hands-on, driven and results-focused

Why This Role?
This is a rare opportunity to step into a visible, influential leadership position within a business that is well established but ambitious, offering the chance to shape strategy, scale a team and leave a lasting commercial legacy.
 

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