_{09th April, 2026}

Breast Cancer Network Australia (BCNA) stands with Australians affected by breast cancer to ensure their voices drive meaningful change. As the leading breast cancer consumer organisation, we inform, support, connect and advocate driving a sense of connectedness for our community and better outcomes for them and our healthcare system.

Since their inception in 1998, they have built a strong and resilient network of over 250,000 individuals who have received their support. Alongside this network, BCNA work with the broader cohort of health professionals, government, healthcare providers and partners to influence and create a stronger healthcare system.
  
Now is an exciting time to join Breast Cancer Network Australia (BCNA). As part of an ambitious new strategy, BCNA is creating exciting opportunities for motivated professionals to join the organisation and help shape the future of the organisation. These roles reflect a strong commitment to innovation, strengthening services, and expanding impact to deliver even greater value to the communities BCNA serves. This newly created role represents an incredible opportunity to build BCNA’s marketing automation and performance capability from the ground up at a pivotal point in the organisation’s evolution.
  
As Marketing Automation and Performance Specialist, you will lead the development of BCNA’s marketing automation, personalisation and data-led optimisation to shape how members and supporters experience BCNA across the digital ecosystem. Reporting to the Marketing Manager, you will bring deep technical marketing expertise to design and deliver high-performing journeys and digital communications that maximise acquisition, engagement, retention and fundraising outcomes.
  
With deep knowledge of Salesforce Marketing Cloud, you will design, build and optimise dynamic, insight-driven digital marketing utilising journey builder, automation studio and email studio for the organisation. You’ll continually test, refine and improve segmentation, timing and messaging, ensuring every interaction feels relevant, human and purposeful. Working closely with colleagues across CRM, data, member experience, fundraising and advocacy, you’ll help ensure member and supporter journeys are, dynamic, data driven and seamlessly connected from first engagement, built with behavioural triggers through to long-term involvement.
  
This is a hands-on role, suited to someone who enjoys solving problems, improving performance and embedding best-practice ways of working. You’ll play a key role in lifting conversion rates, strengthening user experience and ensuring BCNA’s digital engagement is measurable, scalable and future-focused.
  
About YOU

You’re a digital performance and automation specialist who turns data into action. You enjoy building journeys that work not just technically, but emotionally, creating experiences that inspire ongoing connection.
  
You’re comfortable operating in complexity. You collaborate easily across teams, balance detail with strategy, and bring a curious, solutions focused mindset to continuous improvement.
  
You’ll bring:

• Proven expertise with Salesforce Marketing Cloud, including journey builder, automation and segmentation
• Extensive hands-on experience in digital performance marketing and automation
• Proven ability to design, build and optimise personalised member and supporter journeys
• Strong analytical skills, with the ability to translate insights into improved engagement and conversion
• Experience running A/B testing and optimisation across email, landing pages and digital journeys
• Strong digital analytics and attribution expertise, with the ability to improve tracking frameworks and generate actionable audience insights across multiple platforms and partners
• Proven ability to collaborate cross‑functionally with brand and digital teams to enhance end‑to‑end user experience and performance
• Deep understanding of digital ecosystem integration, including paid media, websites, CRM and marketing automation platforms
• Demonstrated experience optimising digital conversion pathways, ensuring seamless data flow and system integration to drive measurable growth and performance outcomes
• Excellent collaboration and communication skills across technical and non-technical stakeholders
• Strong organisational and project management capabilities, with attention to detail and delivery
• Alignment with BCNA’s values of Care, Courage, Accountability and Belonging, and a commitment to exceptional supporter and member experiences
• Relevant tertiary qualifications in digital marketing, communications or a related discipline
• Salesforce Marketing Cloud certification and not-for-profit or health sector experience (highly regarded)

  
Gembridge Australia champions diversity and is committed to building an inclusive environment. We encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientations and genders.
  
APPLY NOW to bring data, automation and purpose together to create impactful member and supporter experiences.
  
Gembridge is proud to partner with Breast Cancer Network Australia.
  
For a confidential discussion, contact Lisa Krishtul or Michelle Varcoe at Gembridge on 1300 313 413 or apply@gembridge.com.au.

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