_{30th October, 2025}

[Job ID: 1115620]

Job Summary:
Lead regional product strategy and innovation planning across Southeast Asia, Oceania, and the Middle East to drive portfolio growth.
Responsibilities:

• Develop and execute regional product strategies aligned with business objectives across key markets.
• Lead product planning including consumer insights, market sizing, pipeline development, and go-to-market strategies.
• Build a 3–5 year innovation roadmap balancing core product renewals and new launches.
• Analyse sales, marketing, and research data to optimise portfolio and identify whitespace opportunities.
• Integrate consumer insights and testing into product development to ensure market relevance.
• Monitor industry and competitor trends to enhance product differentiation.
• Collaborate with R&D on packaging and product design to ensure feasibility and brand consistency.
• Ensure product concepts and claims meet regional regulatory and certification standards.
• Coordinate cross-functional teams to meet project milestones on schedule.
• Provide clear product briefs and strategic direction to marketing teams for launch planning.
• Review and guide marketing deliverables to ensure alignment with product strategy.
• Cascade communication toolkits for regional adaptation and execution.

Requirements:

• Minimum 3 years of experience in brand or product management, preferably with regional or new product development exposure in FMCG or related industries.
• Strong strategic and analytical skills to identify opportunities and develop innovation roadmaps.
• Proven project management and organisational skills to lead multiple regional initiatives under tight timelines.
• Experience using market research and tracking data (e.g., Nielsen, Euromonitor) to guide decisions.
• Excellent communication and presentation skills to influence cross-functional stakeholders.
• Independent and proactive team player with creativity and passion for product innovation.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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EA Personnel Name: Voon Jie Ying
EA Personnel Reg. No.: R1872434
EA Licence No.: 07C5771

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