23rd January, 2025
Role Description
The Manager, Communications is responsible for building public awareness of both QuadReal’s and Parkbridge’s purposes, brands and businesses. With a primary focus on QuadReal’s Canadian portfolio, including the residential asset class, as well as Parkbridge Resorts and Communities, this role will be responsible for the development of corporate communications strategies to support business growth. Reporting to the Director, Communications the successful candidate will support media and government relations activities, alongside senior members of the QuadReal team. Adept in media relations, the manager will also be responsible for coordinating responses to media inquiries and assisting with issues management and crisis communications. This candidate must have a multidisciplinary background, along with the willingness to flex media, branding and public affairs skills within the broader communications team.
Job Responsibilities:
Public Affairs
- Develop a solid understanding of the practical implications of government policy at a local, provincial and federal level as relates to the real estate and more specifically, residential sector in Canada.
- Monitor and track the impact of legislation on the residential sector; draft backgrounders and updates to advise senior leadership.
- Write, edit and develop content to be issued on various external channels, as well as among key stakeholder audiences (government, industry, peers, and partners).
- Work with senior QuadReal Residential leadership in engaging with external stakeholders to advance organizational initiatives, policies and priorities for the business.
- Support community relations activities, sponsorships and engagements.
Communications and Media Relations: - Support the development of corporate communications materials, case studies and campaigns.
- Leverage research insights and analytics to drive communications activities and track results, for both internal and external activation.
- Oversee the creation of digital and social content. Understand and explore various mediums of communications to reach various target audiences – consumer and business.
- Identify and assess relevant media issues, news, and events by proactively monitoring industry and market-related events.
- Provide strategic counsel and advice to senior management and spokespeople on their interactions with media and at conferences.
- Develop senior leadership speaker program and preparation for all activities.
- Engage and respond to media inquiries, assist in the management of significant issues.
Qualifications: - Minimum 8-10 years’ experience in a related position, including previously supporting senior leadership.
- A university degree in a related field of study is considered an asset, though an equivalent combination of experience and education will be considered. Experience in fast paced environments, this individual should be a self-starter, be able to lead projects and motivate others with their collaborative nature and willingness to roll up their sleeves.
- Strong knowledge of public policy, government processes and legislation.
- Able to articulate complex ideas and influence key decision makers and industry partners.
- Experience with project management and program delivery, including budget management and deployment.
- Excellent organizational and interpersonal skills; demonstrates sensitivity and tact in interpersonal relations.
- Excellent written and verbal communication skills, including well-developed public speaking skills.
About Parkbridge Lifestyle Communities Parkbridge Lifestyle Communities is Canada's leading developer and owner/operator of 90 residential and resort communities in six provinces from coast to coast. Parkbridge enriches the lives of Canadians by enabling couples to buy their first home sooner, seniors to downsize and enjoy a more carefree retirement, and families to vacation at RV resorts that benefit from activity programs and included amenities. An operating platform of QuadReal Property Group, Parkbridge manages and continually invests in the properties it owns and operates, creating a longstanding relationship with our customers and vibrant communities with quality amenities.
About QuadReal Property Group QuadReal Property Group is a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. Its assets under management are $85 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities to invest in equity and debt in both the public and private markets. QuadReal invests directly, via programmatic partnerships and through operating platforms in which it holds an ownership interest.
QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.
QuadReal: Excellence lives here.
Application Information: Candidates from diverse groups are encouraged to apply. We are committed to fostering an inclusive, barrier free and accessible environment. If you have been contacted for an interview and require an accommodation to participate in the recruitment and selection process, please advise, and we will work with you to meet your needs.
Please note that applicants must be able to successfully pass a pre-employment criminal background check.
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