06th March, 2026
The opportunity:
We are looking for a creative individual who can think outside the box.
Join our team to showcase the beauty and wonder of Lake Mountain Alpine Resort this ‘white season’ by increasing brand awareness through various marketing channels. This includes developing content, monitoring engagement, and responding to comments and messages.
Key to this role is the ability to monitor the effectiveness of marketing campaigns and report on key metrics such as website traffic, social media engagement, and overall brand reach. By analysing these metrics, you will provide insights and recommendations to improve future campaigns, ensuring that Lake Mountain Alpine Resort remains a top destination for winter enthusiasts.
You will work closely with the Visitor Experience Supervisor and other team members to deliver exceptional customer service, both indoors and outdoors…so don’t forget to pack your winter woollies!
Lake Mountain Alpine Resort is a family-orientated snow play park. It has the distinction of being the closest alpine snow resort to Melbourne, just a short 2 hours' drive from the city centre.
Key accountabilities include:
- Visitor Engagement: Provide information with general and critical day to day changes, services, and support to visitors, ensuring they have a positive and safe experience.
- Social Media Management: Manage the resort's social media presence daily by developing engaging content, monitoring engagement, and responding to comments and messages. You’ll be representing Lake Mountain as the face of the resort when it comes to channels such as; national and local Tv broadcast, radio, online media and socials.
- Marketing Metrics: Track and report on the effectiveness of marketing campaigns, focusing on key metrics such as website traffic and social media engagement.
- Teamwork and Flexibility: Support the broader Visitor Experience team when necessary to ensure the overall success of events and the resort operations.
Skills, experience & qualifications: - Minimum 2 years’ experience industry experience in tourism/hospitality or related field
- Certificate or Degree in business, tourism, events or marketing or related discipline or equivalent knowledge, skills and experience (desirable)
- Demonstrated ability to develop and execute marketing campaigns across multiple channels and platforms
- Experience and understanding of digital marketing techniques and strategies, including SEO, SEM, PPC, email marketing, social media marketing, and content marketing
- Excellent communication skills, both written and verbal
- Laser sharp focus for the big and small details
- Exceptional time management skills with the ability to prioritise tasks to meet deadlines whilst effortlessly multi-tasking.
- Computer literacy with knowledge of programs including Word, Excel and general knowledge of apps/databases
The successful candidate will be required to: - Have full Australian working rights.
- Hold a current Australian driver’s licence
- Satisfactorily pass a police check and random drug & alcohol tests
- Hold or be willing to obtain a Victorian Working with Children Check - Employee
- Available to work weekends and school holidays (This position requires you to be on resort to fulfil all key accountabilities)
- Available from June to September 2026 (or the declared snow season)
Need more details? For more information including a copy of the Position Description please contact careers@alpineresorts.vic.gov.au
Hourly rate: $38.14 per hour (inclusive of casual loading), plus super
Where: Lake Mountain, Marysville, 3779 Victoria
How to apply: Click on "Apply" and upload your resume and cover letter, detailing your suitability and how your meet the key accountabilities and experience required.
Applications will be reviewed daily so do not delay submitting your application. Shortlisted candidates will be contacted.
Applications close: 3rd April 2026
*Limited off-resort staff accommodation is available for successful applicants. Please discuss this with your hiring manager if you require accommodation*
Who will you be working for?
Established on 1 October 2022, Alpine Resorts Victoria brings a sector-wide focus and strategic leadership to the management of Victoria’s six alpine resorts: Falls Creek, Lake Mountain, Mt Baw Baw, Mt Buller, Mt Hotham and Mt Stirling. Each resort provides a unique experience of Victoria’s beautiful and remote alpine landscapes. Together they play an important role in supporting regional communities by attracting over one million visitors a year and sustaining ten thousand jobs.
For more information, visit the websites:
www.alpineresorts.vic.gov.au
Alpine Resorts Victoria is an equal opportunity employer and supports diversity and inclusion in the workplace
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