_{04th February, 2025}

About the company:
 
Gumtree Group is home to Gumtree, CarsGuide, and Autotrader and we are on a mission to create Australia’s leading classifieds marketplace and editorial lifestyle network. We reach one in three Australians every month as they buy, sell, and transact across more than two million live listings. But our greatest superpower? Our people. 
 
We’re a smart bunch of problem-solvers, doing cool things, using the latest technologies to build the ultimate destination for anyone looking for an awesome deal, perfect find, or new opportunity. We live and breathe our values of Think Like the Customer, Make Things Better,  Empower & Trust, Teamwork Makes OUR Dream Work, and Be Good People.
 
About the role: 
 
As the Marketing Automation Manager, you will be responsible for developing and implementing the customer communications approach for Gumtree Group brands. You will work closely with Product, Engineering and supporting teams to define customer journey maps and design communications across all touchpoints. You will lead/support/manage our mission to engage with Australians to become their favourite place to buy and sell. 
 
You will re-invigorate how we manage customer communications across all Gumtree Group brands. This role is pivotal in setting up the right communication approach to drive long-term success in how we engage our audience. The project will require you to think strategically, design programs and be hands-on with the implementation. You will report to our Director of Marketing and Brand and your peers will be Marketing, Product, Engineering, Analytics and Sales. 
 
What you’ll do:

• Be the marketing lead on the implementation of Adobe Journey Optimizer (AJO), including identification of inputs, building journeys and implementing communication through AJO platform
• Develop customer lifecycle programs that are commercially aligned to business goals and strategy 
• Perform a short-term review and audit of all Gumtree communications for review of creative and content
• Define and map all our users (B2C & B2B), what they need, and design communication journeys that ensure we create a vibrant and engaged marketplace 
• Set up measures of success through ongoing reporting and analysis with ongoing optimisations that deliver continual improvements
• Work collaboratively with Product, Engineering, Analytics and Sales teams guiding and orchestrating delivery across technical and non-technical teams

• 6+ years experience in a similar role or marketing automation implementation projects. 
• Experience with marketing automation tools, specifically Adobe Campaign, Adobe Journey Optimiser, and Adobe Experience Platforms (Certifications preferred)
• A proven track record of success in design and creative development of email campaigns
• Skills in data management, segmentation, and campaign performance analysis
• Creative and strategic thinking for designing customer journeys
• Ability to clearly define the problem, collate the required information, analyse results and synthesise a compelling argument
• Exceptional communication and presentation skills, you don’t stay in the shadows. You can visualise, shape and communicate in a way that gets buy-in
• The mindset to take the initiative, go that extra mile when needed, act with integrity and celebrate success after achievements
• Above all, you are a team player. You thrive by getting things done together!

• Meaningful work with diverse, highly skilled, and passionate teams enables you to make a difference in our customers’ lives
• Competitive compensation package 
• 24/7 access for you and your family to Sonder - our employee care program
• A healthy work-life balance by providing flexible working hours, a hybrid working environment, and incredible office locations
• Prorated entitlement of 20 days annual leave and 10 days sick leave
• Lots of events (there is something for everyone)
• Fortnightly work socials allow you to unwind and get to know the team better