We are on the look out for a PPC specialist with a broad and diverse range of skills, as well as a passion for data and performance marketing.
21st February, 2025
About the role
Our client is looking for a PPC specialist with a broad and diverse range of skills, as well as a passion for data and performance marketing. You will be responsible for managing clients and multiple projects, from strategy and planning all the way through to execution, optimisation and reporting. This includes owning the media plans, and budgets, as well as working with the broader team for delivery on the deliverables required for the campaign(s). Your goal will be to ensure our digital marketing efforts have the highest possible return on investment (ROI.)
Key Responsibilities
Participate in forming effective paid search strategies
Launch and optimise various PPC campaigns
Oversee accounts on search and social media platforms (e.g. Google AdWords, Bing, LinkedIn, Facebook)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Critical skills to the role
Google Ads. AdWords Certification is highly recommended – unless you’re a gun and can prove it!
Facebook Ads / LinkedIn Ads. Experience with Facebook Business Manager and LinkedIn Ads Manager, running multiple PPC accounts. We will ask you about how you structure these accounts and a few other tricky details.
Reporting / Analysis. Experience with monthly reporting, interpreting data & finding actionable insights.
You are inquisitive. You research and find better ways to do things. We want you to improve all the time
You must have experience managing global media campaigns. We have a variety of clients that run PPC campaigns from Australia to Korea and even Japan.
Key Benefits
Centrally located office in Sydney CBD; moments from public transport
Flexible working arrangements to allow ideal work/life balance
Work from home Wednesdays
Birthday day off
Dynamic, positive working environment
Additional maternity and paternity leave
Snacks and drinks in the office
Fun and supportive team
Competitive remuneration and bonuses
Please click on APPLY NOW to be considered for interview.