_{20th August, 2025}

James Hardie Industries is the world’s #1 producer and marketer of high-performance fibre cement and fibre gypsum building solutions. As a local manufacturer, trusted innovator and industry leader James Hardie empowers homeowners and trade professionals to achieve dream modern homes with premium quality solutions that deliver endless design possibilities, trusted protection, and long-lasting beauty.
  
With a diverse workforce across Asia Pacific, our company culture is built on providing a foundation of “Zero Harm” and creating a positive impact in communities. We have a relentless focus on achievement, learning and continuous improvement.

The Opportunity   
  
Reporting to the Marketing Manager, this role will be responsible for planning and delivering brand and product marketing initiatives that drive growth, customer engagement, and marketing relevance for James Hardie’s portfolio of products and systems.

It is a great opportunity to work cross functionally with teams to deliver results in line with business plan goals.
    
What you’ll do

• Develop actionable market insights by analysing market trends, customer needs, and value chain dynamics in collaboration with Sales, Marketing and Technical Teams, to inform product and marketing decisions
• Support strategic portfolio planning by identifying growth opportunities, assessing market potential, and contributing to investment recommendations that align with business objectives
• Conduct regular competitor analysis to monitor market activity, understand competitor offerings and pricing, and inform marketing strategy
• Translate product gaps into clear propositions for the New Product Pipeline, working with the Marketing and Technical Managers
• Coordinate and implement product launches in the NZ market, collaborating with the AU product team and local stakeholders
• Develop and deploy engaging content tailored to Architect & Designer (A&D) and Builder to drive product awareness and specification
• Support the execution of trade marketing initiatives, campaigns, and promotions aligned with product and brand objectives
• Manage aspects of the product portfolio, ensuring alignment with channel, installer and customer needs.
• Collaborate with internal teams and third-party suppliers to optimise value creation and delivery
• Use customer and market insights to develop tools, collateral, and content that support product consideration and conversion
• Ensure brand guidelines and messaging are consistently applied across all communications, events and materials

What you’ll bring

• Tertiary qualifications in Marketing, Business or related fields
• 5+ years relevant experience in brand and/or product marketing, ideally within a B2B or building material environment
• Experience developing and executing marketing campaigns and content for B2B audiences (e.g. Architects, Designers, Builders)
• Ability to manage product portfolios, including launches, lifecycle planning, and alignment with market needs
• Applied knowledge of go-to-market strategy and product positioning, with a focus on execution and measurable outcomes
• Demonstrated ability to draw on diverse inputs to develop actionable marketing strategies with clearly cascaded tactics
• Proven ability to work across commercial and technical functions, aligning stakeholders to deliver shared objectives
• Experience leading cross-functional project teams to meet marketing and product goals
• Strong organisational skills with the ability to manage multiple concurrent assignments while maintaining high-quality execution
• Strong interpersonal and oral/written communication skills with the ability to relate well and cooperate with stakeholders at all levels
• Solid understanding of brand principles and the marketing mix, with experience developing content and collateral for trade audiences
• Strong negotiation and relationship management capabilities, including experience working with agencies and industry bodies

Working at James Hardie
  
At James Hardie, our people are at the centre of everything we do. We provide the opportunity for people who value clear vision and a diverse culture to build a career in one of the most well recognised local manufacturing brands. Here’s what you can expect when you join our Smart, Driven and Real team:

• Stable growth at a global building products manufacturer
• KiwiSaver & Bonus scheme for all eligible employees
• Product discounts
• Paid parental leave of 16 weeks for the Primary Carer (including Super/KiwiSaver) and two weeks for Secondary Carer
• 2 Volunteer days per year
• Plenty of employee rewards and benefits including a rewards and recognition program
• Online shopping discounts
• International & domestic development and progression opportunities
• Access to thousands of free self-development modules via James Hardie University
• Employee Assistance Program access for you & your immediate family members

Proudly providing Kiwi customers with durable fibre cement building products for over 87 years.
    
It’s Possible™ with James Hardie

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