_{23rd June, 2025}

Bapcor NZ Licensee Channel Manager

Location: Auckland, with national travel
  
Are you a commercially astute, customer-focused leader ready to drive national growth across some of New Zealand’s best-known automotive licensee networks?
  
We’re looking for a high-performing Channel Manager to lead the development, engagement, and expansion of our three licensee networks: Battery Town, Battery Town Marine, and Shock Shop. This role is all about meaningful relationships, performance-focused growth, and a relentless drive to exceed expectations.
  
About the Role
As the Licensee Channel Manager, you’ll champion the success of over 130 independent workshops across the country while identifying and onboarding new members.
Your focus will be twofold:

1. Grow volume and profitability through existing member engagement and acquisition.
2. Execute tailored strategies for each network in alignment with business units: Autolign (Shock Shop) and HCB (Battery Town & Marine).

  
You’ll also act as a critical link between licensee members, Bapcor’s branch network, sales teams, category managers and marketing – ensuring cohesive activity, engagement and execution across all fronts.
  
Key Responsibilities

1. Develop and implement sales and marketing programs to drive network growth
2. Maintain strong, ongoing relationships with licensee members and branches
3. Drive referrals and prospecting for new independent workshops
4. Oversee marketing calendars, events and advertising campaigns
5. Monitor network performance using our business analytics tools
6. Coordinate training programs and annual planning events
7. Manage monthly reporting with insights across all regions
8. Facilitate regional meetings, conferences and steering committees
9. Partner with category and pricing teams to ensure competitive offers

  
About You
You’ll be a confident communicator with experience leading channels, networks or large customer bases. You understand the power of connection – whether that’s engaging a mechanic in a regional town, collaborating with internal teams, or steering strategic committees. A commercial mindset, backed by sales and digital marketing experience, will be key to your success.
  
You’ll also:

1. Be able to travel regularly across NZ to connect with licensees
2. Have proven experience in customer, channel, or franchise leadership
3. Know how to turn insights into actions and plans into outcomes
4. Be hands-on, energetic, and capable of leading by example

  
Why Bapcor NZ?
Bapcor is Australasia’s leading provider of automotive aftermarket parts, accessories, equipment and services. In New Zealand, our network includes BNT, Autolign, HCB, Brake Co, Precision Equipment, Truck & Trailer Parts plus Shock Shop and Battery Town licensee brands. You’ll join a dynamic team committed to delivering exceptional value to customers and creating strong, purpose-led growth.

Apart from a great culture, you get your birthday off every year, you get a paid day each year to do volunteer work, and we give all team members breakfast every morning. How good is that?

If you’re ready to lead, grow and make a real impact in the automotive industry, apply today to join our team.

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