_{13th August, 2026}

Head of Sales

Performance Automotive Products | PE-Backed Growth Business | Newly Created Role

The Opportunity

This business has spent the last few years quietly becoming one of the best kept secrets in Australian automotive manufacturing. They design and build performance and styling products for trucks, SUVs and passenger vehicles, made right here in Australia, using genuinely high quality materials and engineering that stands up to how Australians actually drive.

Now backed by a private equity investor and with a fresh wave of new products about to launch, this is a business that has already proven it can build demand. What it hasn't built yet is a sales engine to match it. That's where you come in.

About the Role

This is a newly created Head of Sales role, and there is a genuine blank canvas in front of you. Right now, the current sales team of four, backed by an offshore technical support crew, is fielding inbound online orders. That's a good problem to have, but it means the business is reactive when it should be opportunistic.

Your job is to flip that: build the pipeline, the sales strategy, and the commercial muscle that turns strong marketing-led demand into a genuine growth engine, while getting out in front of dealers, fleets, resellers and trade partners the business hasn't even spoken to yet.

Expect the role to run roughly half hands-on sales, half business development. You'll lead and coach the existing sales team, own the numbers, and be the one in the room when new products come to market, building the tactics and positioning that get them moving from day one.

What You'll Be Doing

• Building a proactive sales strategy and pipeline from the ground up, moving the business from order-taking to opportunity-hunting
• Identifying and developing new channels and partnerships across dealers, fleets, resellers and trade networks to open up business that isn't landing through the website
• Leading, mentoring and growing a sales team of four, plus working closely with an offshore technical support function
• Owning the go-to-market and sales strategy for new product releases, working out how to position and sell into the market ahead of the competition
• Using genuinely strong sales data and CRM tools already in place to track pipeline, forecast accurately and make sharp calls on where to focus
• Splitting your time between a fully resourced sales office and being out on the road with customers, partners and prospects

About You

This is a role for someone who has actually worked in or around vehicles, not just sold to the industry from a distance. Maybe you've been a mechanic, worked at a dealership, or spent time in car customisation, tuning or performance upgrades. Maybe your background is more tech or software, but you've used it to enhance or modify vehicles and can hold your own in a conversation about what makes a car genuinely better to drive. Either way, you need to be able to talk the talk with people who know their cars, because that credibility is what opens doors here.
On top of that, you'll bring:

• A demonstrated track record of building a sales function or sales strategy from scratch, with real, provable results
• Genuine business development instincts. You spot opportunity, you chase it, and you don't wait for the phone to ring
• Confidence leading and developing a small sales team
• Comfort splitting your week between strategic desk work and being on the road

What's On Offer

• A newly created leadership role with real autonomy to build something from the ground up
• A vehicle, because this role is on the road as much as it's in the office
• A modern, well resourced sales office with quality tech and sales data most sales leaders would love to have
• Backing from a private equity owner who is genuinely investing in growth, not just talking about it
• A business riding real momentum, with new products landing and a growth story that's only just getting started

Ready to Build Something?

If you've ever wanted to build a sales function from the ground up inside a business that has already proven the demand is there, this is that role. Apply now, or reach out confidentially for a conversation before you do.

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