09th May, 2025
About the Company:
This company is a purpose-led business in the wellness industry that’s committed to helping people.
About the Role:
We’re seeking a Member Engagement & Retention Manager to lead omnichannel CRM initiatives that build deeper relationships with our client's members and keep them engaged throughout their lifecycle.
Reporting directly to the Chief Customer Officer, this is a high-impact role where you’ll develop strategy and lead execution of personalised, data-led communications across email, SMS, push and in-app channels.
Key areas of responsibility include:
- Design and manage end-to-end member engagement journeys that drive satisfaction, loyalty and lifetime value
- Implement and optimise campaigns across key CRM channels using CRM platforms
- Identify and act on key moments in the member lifecycle to reduce churn and increase usage
- Work cross-functionally with product, operations and marketing teams to deliver a consistent and personalised member experience
- Use data and insights to test, learn and optimise omnichannel communications
- Integrate loyalty and rewards programs into communication strategies to drive deeper member engagement
Skills and Experience:
- 7+ years’ experience in CRM, marketing automation, or digital marketing roles, ideally in a customer-focused or membership-based environment
- Hands-on experience with CRM platforms
- Deep knowledge of customer lifecycle stages and how to influence engagement and loyalty
- A data-driven mindset (data obsessed!) With a passion for experimentation and continuous improvement
- Strong communication skills to be able to work crossfunctionally across teams and geographical locations.
How to Apply
If you’re interested in this opportunity, please click “apply,” and Charlotte Allinson will reach out to suitable candidates with full details.
About Allura Partners
Allura Partners was founded to support private equity firms by placing C-Suites to lead, transform, and scale portfolio companies. Today, in addition to our proven private equity specialisation, we’ve become a trusted partner for major ASX-listed and private enterprises in Australia, offering executive search, recruitment, and business transformation. Known for integrity, reliability, and results, our expertise spans Executive Search, Accounting & Finance, Transformation & Change, and Technology & Digital. We connect businesses and top-tier talent, exceeding expectations and driving lasting impact.
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