_{02nd January, 2025}

About our Client:
Operating locally for over 15 years, ABA Trades Group is a well-established, family-owned, maintenance trade business based in Stepney. Providing exceptional services and products across the Adelaide metro area, they take pride in the commitment to staff, providing them with training to ensure that they have the best tradespeople in the industry.
 
At ABA Trades Group their main focus is Culture. They have a strong and close team that support one another and help lift others that need assistance. They believe if you can make your environment fun and exciting you will believe in their purpose and mission and help them achieve their goals.

About our Opportunity:
The Digital Marketing Specialist will be responsible for creating digital content across multiple platforms to enhance the company’s online presence, increase the brand awareness and drive engagement. This role focuses on producing high-quality written, visual, and video content, managing social media accounts, and assisting with the implementation of the marketing plan to meet brand objectives.
 
Key Responsibility Areas:

• Content Creation: Develop engaging content for social media, blogs, and internal communications.
• Graphic Design: Design graphics and marketing materials for use across digital platforms.
• Social Media Management: Manage ABA Trades Group’s social media presence on platforms like Facebook, Instagram, and LinkedIn, including creating daily publishing schedules and handling community management.
• Video and Photo Editing: Capture and edit video and photo content to produce quality marketing materials.
• Marketing Plan Implementation: Support the execution of the marketing plan.
• Advertising Budget Assistance: Assist in managing and optimising advertising budgets, focusing on ROI for the campaign.
• Community Management: Engage with the online community, respond to inquiries, and build relationships with followers to boost brand loyalty and increase the awareness.
• Internal E-Marketing: Oversee bulk message management and other e-marketing activities within the company, ensuring timely and effective communication.
• Data Analysis & Reporting: Collect and analyse data on marketing campaign performance, providing insights to refine future strategies and reporting findings to management.
• Business Improvement Initiatives: Contribute to marketing-led business improvement initiatives, providing innovative ideas and executing projects that enhance operational efficiency.

To be successful in this role you will have:

• 2 years+ of previous experience in a similar role.
• A tertiary qualification in marketing, communications or similar (desirable).
• Creative thinker and proactive in learning and implementing new digital marketing trends.
• Manufacturing / trade industry experience will be viewed favourably.
• Outstanding communication skills.
• High level of technical skills with a proficiency in graphic design software, video editing software, and social media management
• Proficiency using databases.
• Experience in managing websites and managing content to social channels (Facebook, LinkedIn and Instagram).
• Strong time management skills.

Why consider working for ABA?

• Competitive salary package
• Flexible work hours 
• Work-life balance and flexibility
• Family business environment
• Passionate, engaging, supportive, positive, energetic team (including Harley, their resident dog)
• ABA is focused on culture and committed to individual and team growth

ABA Trades understand the success of their business relies on the people working in it—which is why team culture is one of the most important things they have. ABA wouldn’t be what it is today without the crew they’ve made along the way.

Check out their ‘Join our team’ Video for a snapshot of the team below https://www.abaplumbing.com.au/join-the-team/ 
 
Sound like you?
If you'd like to learn more, don't hesitate to reach out to Anthony at 0435 843 155. To apply, please submit a cover letter outlining your relevant experience as detailed in the advertisement, along with your resume.
 
We maintain the discretion to extend an offer at any stage of the recruitment process. If you are interested in the position submit your application as soon as possible!
 
To streamline the process, we kindly request that recruiters and candidates refrain from directly contacting the client. The client has enlisted the services of BespokeHR exclusively for this role. If you or any potential candidates are interested in applying, kindly utilise the provided 'apply' button."

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