_{06th May, 2025}

Position Overview
PPC Specialist to manage and optimize performance marketing campaigns across multiple digital platforms. In this role, you will support at least three brands, each with its own distinct services and websites.

You will be responsible for overseeing the full scope of PPC campaigns—from research and setup to ongoing optimization  and performance analysis—across platforms including Google Ads, Microsoft Ads, Meta, and others as needed. A critical part of your role will also be owning and managing the digital tracking infrastructure, ensuring accurate measurement of performance across all channels.
 
To thrive in this position, you must bring deep hands-on expertise in PPC strategy, keyword research, audience
segmentation, and targeting.

Key Responsibilities:

1. Campaign Planning, Execution & Optimization

• Plan, structure, execute, analyze, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, Meta, and other relevant channels.
• Conduct in-depth keyword research, develop audience targeting strategies, and implement effective bidding
  approaches to drive performance.
• Run regular A/B tests on ad creatives, copy, landing pages, and bidding strategies to improve CTR, conversion 

• Audit, implement, and maintain tracking infrastructure using Google Tag Manager (GTM) and Google Analytics 4 (GA4), and Looker Studio to ensure accurate tracking across all websites and touchpoints in the user journey.
• Provide performance reports and communicate results and strategic recommendations clearly to internal
  stakeholders and leadership.
• Stay current on PPC trends, platform updates, and competitor activity to continuously refine strategy and maintain a competitive edge

• Partner with the creative, design and web team to ensure landing pages and ad assets are aligned with campaign objectives and optimized for conversions.
• Ensure all creatives, copy, and deliverables meet regulatory requirements, align with brand standards, and accurately reflect the company’s offerings and tone.

• Minimum of 4 years of experience as a PPC specialist or performance marketer.
• Bachelor’s degree in Marketing, Advertising, or a related field is preferred.
• Expert-level proficiency with GA4, Google Ads, Meta Business Suite, Bing Ads, Looker Studio.
• Experience with CRM systems (e.g., GoHighLevel, HubSpot, Salesforce).
• Experience with project management tools (e.g., Asana, Monday.com).
• Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly.
• Strong attention to detail, sense of ownership and ability to manage multiple complex priorities effectively.