_{23rd January, 2026}

Our client is looking for an experienced Data Analyst to own end-to-end measurement, analytics, and reporting across web and app performance. This role combines marketing analytics, data engineering, and business intelligence, enabling stakeholders to understand acquisition performance, ROI, funnel health, and growth opportunities—and act on them with confidence.

Key Responsibilities

• Own the measurement framework for web and app analytics, ensuring accurate tracking across analytics and attribution platforms
• Design and maintain event taxonomies, conversion definitions, KPI hierarchies, and tracking documentation aligned with business objectives
• Implement, validate, and audit tracking setups, ensuring consistent attribution and data quality
• Build and maintain scalable data pipelines and analytical datasets in a cloud data warehouse
• Develop well-structured data models to support funnel analysis, cohort analysis, lifetime value, and ROI reporting
• Write optimized queries to support reporting, analysis, and cost-efficient data usage
• Create unified datasets across multiple marketing and product data sources
• Build interactive dashboards and self-serve reporting tools for marketing, product, and leadership teams
• Automate recurring reports and define reporting standards, refresh cycles, and alerting thresholds
• Analyze campaign performance, attribution, conversion efficiency, and budget effectiveness
• Conduct deep-dive analyses on funnels, cohorts, audiences, geographies, and campaign performance
• Translate insights into clear recommendations and support testing and optimization initiatives
• Apply statistical methods to evaluate experiments, trends, and performance changes
• Support forecasting and scenario modeling related to spend, conversion rates, and outcomes
• Collaborate closely with marketing, product, engineering, finance, and revenue teams

Qualifications & Experience

• Minimum four years of experience in data analytics, marketing analytics, business intelligence, or data engineering
• Strong hands-on experience with cloud-based data warehouses and advanced SQL
• Proven expertise in web and app analytics, tag management, and attribution platforms
• Experience building interactive dashboards and scalable reporting solutions
• Strong understanding of digital marketing metrics, funnels, attribution concepts, and ROI measurement
• Solid analytical and statistical foundation, including segmentation, hypothesis testing, and trend analysis
• Ability to clearly communicate insights and data-driven recommendations to non-technical stakeholders
• Experience integrating advertising platform data into unified reporting environments is an advantage
• Exposure to data orchestration tools, experimentation frameworks, or CRM analytics is a plus

If you’re passionate about analytics, measurement accuracy, and building data foundations that drive smarter decisions, we’d love to hear from you.

Apply For Job