_{20th May, 2026}

Job Title: Head of Retention
Location: Relocation to Hong Kong

We are looking for a Head of Retention to lead and scale the global retention and subscription strategy for a fast-growing health and wellness brand. This is a senior, hands-on opportunity for someone passionate about lifecycle marketing, customer retention, CRM, AI-driven personalisation, and subscription growth. The role is based in Hong Kong, with relocation support available for the right candidate.

Responsibilities

• Own the global retention strategy across email, SMS, push notifications, loyalty, referrals, and subscriptions
• Drive improvements across customer retention, LTV, churn reduction, and subscriber growth
• Lead lifecycle marketing campaigns, onboarding journeys, win-back flows, and personalisation strategies
• Use AI tools and customer insights to optimise performance and customer experience
• Manage retention reporting, cohort analysis, forecasting, and performance metrics
• Collaborate with performance marketing, product, ecommerce, and creative teams globally

Qualifications

• Proven experience leading retention, CRM, or lifecycle marketing within a high-growth DTC or subscription business
• Strong hands-on experience with platforms such as Klaviyo, Shopify, Recharge/Skio, and SMS marketing tools
• Commercially minded with strong analytical and data interpretation skills
• Experience improving retention, LTV, and subscription performance at scale
• AI-native mindset with experience using AI tools within marketing workflows
• Excellent communication and stakeholder management skills

Benefits

• Relocation opportunity to Hong Kong
• Work with a globally recognised and rapidly scaling consumer brand
• High-impact role with genuine ownership and career growth potential
• Fast-paced, innovative, and collaborative environment

If this sounds like the right opportunity for you, we’d love to hear from you.

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