We're seeking an experienced Influencer Manager to join a leading wellness and fitness brand.
Job Title: Influencer Manager
Location: Gold Coast
We’re seeking an experienced Influencer Manager to join a leading wellness and fitness brand.
If you have a passion for social media, fitness, and influencer marketing with 2+ years in a similar role, this could be the perfect opportunity.
Key Responsibilities:
• Influencer Strategy: Develop and execute influencer marketing strategies that align with brand objectives, driving engagement and awareness within the wellness and fitness space.
• Campaign Management: Oversee all stages of influencer campaigns, from outreach and briefing to content creation, approval, and reporting.
• Relationship Building: Maintain strong, long-term relationships with fitness influencers, brand ambassadors, and key industry personalities.
• Performance Tracking: Set and track KPIs for influencer campaigns, providing regular reporting and optimizing for performance.
• Event & Activation Coordination: Manage influencer gifting, brand events, and
activations, ensuring high engagement and seamless execution.
• Contract & Budget Management: Handle influencer contract negotiations, manage budgets, and ensure the best value for the brand.
• Affiliate Partnerships: Oversee and grow affiliate marketing programs, ensuring influencers effectively drive sales and brand awareness.
Requirements:
• 2+ years of experience managing influencer campaigns, ideally within the wellness, fitness, or lifestyle sectors.
• Strong network of fitness influencers, trainers, and wellness personalities.
• Proven track record of campaign management and influencer relationship building.
• Experience with budget management, contract negotiation, and KPI tracking.
• Creative, data-driven approach with a deep understanding of trends in wellness and fitness.