_{11th December, 2024}

Job Title: CRM Lead - Remote

Our client in the marketing space is looking for an experienced CRM Lead to manage the CRM strategy and execution for both their brands and various clients. You’ll lead a team of three and work with clients across industries like travel, fintech, education, and more. This role offers the chance to shape CRM processes, drive customer engagement, and improve lifecycle marketing for exciting brands.
  
Responsibilities:

• Lead CRM strategy and campaigns, aligning with business goals and client needs across various channels (email, SMS, in-app).
• Mentor the CRM team and act as a trusted advisor to clients, optimizing strategies for retention, acquisition, and engagement.
• Use data insights to optimize campaigns and provide actionable reporting to clients and leadership.
• Collaborate with internal teams (Performance Marketing, Creative) to integrate CRM efforts with broader marketing objectives.

  
Requirements:

• 3-5 years of CRM leadership experience in a digital marketing agency or client-facing environment.
• Expertise in CRM platforms (e.g., Marketo, Salesforce, HubSpot) and a solid understanding of CRM lifecycle management.
• Proven experience in developing strategies for B2C and B2B industries like travel, subscription services, fintech, and SaaS.
• Strong leadership, communication, and stakeholder management skills, with the ability to work independently in a fast-paced environment.

Remote Work Expectations:

• Availability during Australian AEST business hours with some flexibility for deadlines.
• Strong communication through tools like Slack, Zoom, and email.

  
If you would like to learn more about this role, we invite you to apply today!

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