Lead Business Analyst - Digital / Martech

Using data-driven decisioning to deliver smarter, more relevant communications that drive value for both our members and the business.

The Role:

Lead discovery sessions to identify business goals, challenges, and new personalisation opportunities
Translate strategy into clear functional specifications and solution designs
Partner with multiple teams to build scalable, data-driven personalisation solutions
Define decision logic, optimisation frameworks, and governance guardrails for experimentation and control
Manage initiatives end-to-end — from development through to testing, launch, and continuous improvement
Create documentation and training materials to drive adoption and ensure smooth integration across teams

Experience:

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