_{15th August, 2025}

About Us
We’re an education provider partnering with leading universities to deliver industry-focused technology industry training programs. Our mission is to help people transform their careers through high-quality, practical training in data science, artificial intelligence, cybersecurity, software engineering, and more.
We’re seeking a results-driven Performance Marketing Manager to help us acquire students more efficiently and improve our conversion funnel.
  
About the Role
The Performance Marketing Manager will own the strategy, execution, optimisation, and reporting of our paid advertising campaigns across Google and Meta Ads, with a strong focus on improving landing page performance and conversion rates.
This is a hands-on, data-driven role suited for someone who loves testing, iterating, and delivering measurable ROI.
  
Key Responsibilities

• Plan, execute, and optimise paid media campaigns across Google Ads and Meta Ads, managing multiple university partner brands, products, and markets.
• Manage audience targeting strategies, including remarketing, exclusions, and lookalikes.
• Conduct regular performance analysis to identify opportunities for improving cost per lead and acquisition efficiency.
• Collaborate with the team to develop and refresh creative assets to avoid fatigue and improve engagement.
• Lead landing page optimisation efforts, including A/B testing and conversion rate improvement strategies.
• Ensure accurate tracking and attribution across campaigns and landing pages.
• Deliver clear, actionable reports and insights to the marketing team.
• Stay up to date with best practices and platform updates in digital advertising and CRO.

What We're Looking For

• 3–8+ years of hands-on experience managing paid media campaigns on Google Ads and Meta Ads.
• Proven track record optimising campaigns with monthly budgets of $50,000–100,000+ preferred.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with landing page testing and conversion rate optimisation (CRO).
• Ability to manage budgets, pacing, and audience strategies across multiple products or markets.
• Excellent communication and collaboration skills, comfortable working with remote teams.
• Familiarity with tracking pixels, GTM, and attribution tools. 

Bonus Points

• Experience in education, edtech, consumer and/or partnership brand marketing.
• Familiarity with additional channels like YouTube, TikTok Ads, or Programmatic.
• Experience coordinating creative production with designers or copywriters.
• Exposure to CRM or lifecycle marketing strategies.  

Why You’ll Love Working with Us

• Mission-driven work that helps people advance their careers.
• Opportunity to own and shape our performance marketing strategy.
• Fully remote role anywhere in NZ.
• Work across a diverse range of university partnership brands and markets.

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